Kenobi

Kenobi YC Application

Winter 2022Active

Kenobi went through Y Combinator in the Winter 2022 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Winter 2022
Industry
B2BSales
Team size
3
Status
Active
Launched
2021

Founders

  • Christopher Mjelde
    Christopher MjeldeFounder
  • Rory McMeekin
    Rory McMeekinFounder

What Kenobi does

Kenobi is personalizing the internet. Your marketing site is your front desk to the internet, but its content has to be applicable to all of your ICPs and potential visitors, usually resulting in fragmented and blunt brochure content. Kenobi acts as your concierge, ensuring each of your visitors receives content that is tailored to _them_ so that they actually convert and progress along your sales journey. You can install Kenobi with one `<head />` tag in your site's markup -- everything else is taken care of using our AI research + content generation pipeline.

Kenobi's YC application, reconstructed

Y Combinator application

Kenobi, Winter 2022 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Kenobi

Describe what your company does in 50 characters or less.

Personalize landing sites per visitor with one line of code

What is your company going to make? Please describe your product and what it does or will do.

We built a platform that personalizes marketing landing pages for every visitor with just one `<head />` tag added to their site's markup. Our AI analyzes visitor data in real time and dynamically generates content tailored to that visitor's profile, improving conversion and guiding them through the sales funnel. It removes the need for companies to build complex segmentations or multiple landing pages manually.

Where do you live now, and where would the company be based after YC?

We live in London, England, and the company will remain based in London after YC.

Explain your decision regarding location.

We chose London because it's where we live and where most early customers and networks are. It's also a good time zone overlap with much of Europe and a growing tech scene we can tap into post-YC.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Kenobi YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Kenobi's public data (launch notes, founder backgrounds, product description). It shows how a company like Kenobi would present itself to YC, not the text they submitted.

What YC batch was Kenobi in?

Kenobi was part of the Y Combinator Winter 2022 batch.

Who founded Kenobi?

Kenobi was founded by Christopher Mjelde, Rory McMeekin.

What does Kenobi do?

Personalize your landing site for each vistor, in one line of code.

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Kenobi's application, and every other YC batch, is in YC Insights.

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