Greentoe YC Application
Greentoe went through Y Combinator in the Summer 2014 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.
- YC batch
- Summer 2014
- Industry
- ConsumerConsumer Electronics
- Team size
- 5
- Status
- Active
- Launched
- 2014
Founders
Andrew KurlandFounder/CTO
What Greentoe does
Greentoe is a next generation e-commerce marketplace that enables consumers to set the price for the products they want to buy. Created to change the way people shop, Greentoe shakes up the traditional retail model by putting consumers in the driver's seat. They make an offer on a product and the site connects them to the retailers who are willing to accept the offer. The site benefits both consumers and retailers - shoppers can buy products at the lowest price available while retailers reduce inventory and acquire new customers.
Greentoe's YC application, reconstructed
Y Combinator application
Greentoe, Summer 2014 batch. The real form questions, answered from public data.
- Founders2
- Company7
- Progress7
- Idea4
- Equity3
- Curious2
- Batch Preference1
Company
Greentoe
Name Your Price for products
We built Greentoe, an e-commerce marketplace where shoppers set the price they want to pay for consumer electronics. Instead of browsing fixed prices, users make offers on products, and we connect those offers with retailers willing to accept them. This flips the traditional retail model, letting consumers drive price discovery and giving retailers a channel to move inventory and reach new customers.
We live and work in New York City and plan to base the company here after YC as well.
We are based in New York because it's home, and it puts us close to a large consumer electronics market and retailers. YC is remote-friendly, so we don't need to move specifically for the program.
21 more answers in the full application
Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.
Frequently Asked Questions
Is this the real Greentoe YC application?
No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Greentoe's public data (launch notes, founder backgrounds, product description). It shows how a company like Greentoe would present itself to YC, not the text they submitted.
What YC batch was Greentoe in?
Greentoe was part of the Y Combinator Summer 2014 batch.
Who founded Greentoe?
Greentoe was founded by Andrew Kurland.
What does Greentoe do?
"Name Your Price" for products
How do I read the full reconstructed application?
Create a free Round Funded account. The full 26-answer version of Greentoe's application, and every other YC batch, is in YC Insights.
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