Converge

Converge YC Application

Summer 2023Active

Converge went through Y Combinator in the Summer 2023 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2023
Industry
B2B
Team size
6
Status
Active
Launched
2023

Founders

  • Jan-Henrik Lambrechts
    Jan-Henrik LambrechtsFounder
  • Jerome Billiet
    Jerome BillietFounder
  • Thomas Holvoet
    Thomas HolvoetFounder

What Converge does

We're building the unified marketing measurement stack for online stores. We make it easy for marketeers to understand where their customers come from, cut unprofitable channels, and scale when things are working. We are vertically integrating the modern data stack for marketing teams of online stores by consolidating customer data collection, consent management, identity resolution, transformations, attribution, data forwarding, and analytics into a single platform.

Converge's YC application, reconstructed

Y Combinator application

Converge, Summer 2023 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Converge

Describe what your company does in 50 characters or less.

All-in-one marketing measurement for B2C

What is your company going to make? Please describe your product and what it does or will do.

We're building a unified marketing measurement stack specifically for online stores. Our platform consolidates customer data collection, consent management, identity resolution, data transformations, attribution, data forwarding, and analytics in one place. This lets marketing teams understand channel performance clearly, cut unprofitable spend, and scale the channels that work.

Where do you live now, and where would the company be based after YC?

We live in New York, NY, and the company will remain based here after YC.

Explain your decision regarding location.

We chose New York because it's where we're based and close to many e-commerce and marketing teams we serve. It's practical for us to build and grow the product here.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Converge YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Converge's public data (launch notes, founder backgrounds, product description). It shows how a company like Converge would present itself to YC, not the text they submitted.

What YC batch was Converge in?

Converge was part of the Y Combinator Summer 2023 batch.

Who founded Converge?

Converge was founded by Jan-Henrik Lambrechts, Jerome Billiet, Thomas Holvoet.

What does Converge do?

All-in-one marketing measurement for B2C

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Converge's application, and every other YC batch, is in YC Insights.

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