Avo

Avo YC Application

Winter 2019Active

Avo went through Y Combinator in the Winter 2019 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Winter 2019
Industry
B2BAnalytics
Team size
10
Status
Active
Launched
2018

Founders

  • Stefania Olafsdottir
    Stefania OlafsdottirFounder/CEO
  • Solvi Logason
    Solvi LogasonFounder

What Avo does

Avo fixes data quality in product analytics. Avo helps teams like Ikea, Wolt, Fender, Sixt and Condé Nast to plan, implement and monitor analytics, so they don't fly blind and fail to build great user experiences Start your step-by-step path to settle your analytics debt: Step 1: Better tracking plan management. Avo is a better alternative to the "tracking plan spreadsheet", keeping your data quality high and your schema sync'd with all downstream tools. Import your tracking plan for an instant audit, then design more scalable data for every feature release, even before you're an expert. Step 2: Better data validation. Avo is ongoing observability of actual tracking compared with tracking plan. One-time install the Avo Inspector SDK to see what's wrong with your tracking today so you can start making it better. Step 3: Better analytics release workflow. Avo is the self-serve analytics governance, changing how PMs, devs and data scientists collaborate to plan, implement and verify their product analytics. What used to take Patreon 1-4 days for every feature release, now takes 30-60 minutes.

Avo's YC application, reconstructed

Y Combinator application

Avo, Winter 2019 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Avo

Describe what your company does in 50 characters or less.

Fixing data quality in product analytics

What is your company going to make? Please describe your product and what it does or will do.

We build Avo, a tool that helps product teams plan, implement, and monitor their analytics tracking to prevent data quality issues. It replaces the common tracking plan spreadsheet with a structured, synced system and provides ongoing validation through an SDK called Avo Inspector. This way, PMs, developers, and data scientists can collaborate efficiently on analytics releases and avoid spending days fixing tracking bugs.

Where do you live now, and where would the company be based after YC?

We live across two locations: San Francisco, CA and Reykjavík, Iceland. After YC, the company will be based in San Francisco.

Explain your decision regarding location.

San Francisco is the hub of tech startups and product analytics innovation, making it the obvious place to be after YC. We keep active operations in Reykjavík due to founding team roots and local engineering strength, but want to maximize access to customers and investors in SF.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Avo YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Avo's public data (launch notes, founder backgrounds, product description). It shows how a company like Avo would present itself to YC, not the text they submitted.

What YC batch was Avo in?

Avo was part of the Y Combinator Winter 2019 batch.

Who founded Avo?

Avo was founded by Stefania Olafsdottir, Solvi Logason.

What does Avo do?

Fixing data quality in product analytics.

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Avo's application, and every other YC batch, is in YC Insights.

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