True.
True. is a venture capital firm based in London, United Kingdom, focused on Pre-Seed to Series A startups in Consumer & Retail, E-commerce & D2C, and SaaS & Enterprise. This profile covers its focus and how founders can get in front of it in 2026.
True is a consumer-focused investment and innovation firm reimagining what good business looks like.
- Investment focus
- Consumer & RetailE-commerce & D2CSaaS & EnterpriseSupply Chain & LogisticsArtificial Intelligence
- Investment stages
- Pre-SeedSeedSeries A
- Location
- London, United Kingdom
- Founded
- 2013
- Team size
- 11-50
- Portfolio companies
- 91+
About True.
True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund - is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they're at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress - and disrupt the way business has been done to date.
Source: the organization's public company profile.
How to pitch True.
The founders who hear back from True. lead with traction and a clear ask that matches its stage, not a generic mass email. Build a targeted, verified list, write a personalized note, and track who opens it, all in one place.
Connect with True.
About this profile
This profile is part of Round Funded, an investor database and outreach platform for founders. It covers 60,000+ active VCs, angels, family offices and accelerators with verified contacts, lets you send pitches from your own Gmail, and includes a free Data Room for your raise. How this data is built.
Cite this page
Round Funded. "True.." Round Funded investor database, updated October 19, 2026.
Stable URL, it will not change: https://www.roundfunded.com/en/vc/true
Frequently Asked Questions
What does True. invest in?
True. focuses on Consumer & Retail, E-commerce & D2C, SaaS & Enterprise, and Supply Chain & Logistics. Match your sector and stage before reaching out, then find similar active investors on Round Funded.
What stage does True. invest at?
True. focuses on Pre-Seed to Series A rounds. Lead with traction that fits the stage when you reach out.
Is True. actively investing?
Yes. Round Funded's research found that True. has made a new investment or run a new cohort since 2024. Reach out with a personalized pitch that fits its stage and focus, then track who opens it.
Where is True. based?
True. is based in London, United Kingdom. You can reach out from anywhere with a pitch that matches its focus.
How do I contact True.?
Unlock a verified email for True. and reach out with a personalized pitch on Round Funded. We show only deliverable contacts, so your outreach does not bounce.
What is Round Funded?
Round Funded is an investor database and outreach platform for startup founders. It lists 60,000+ active investors with verified contacts, filtered to recent investment activity, and lets founders send personalized pitches from their own Gmail, track replies, and share a free Data Room. Round+ starts at $99 per month with a 3-day trial.