Harvest Capital
Harvest Capital is a venture capital firm based in Beijing, China, focused on Late Stage startups in Consumer & Retail, Food & Beverage, and Fashion & Beauty. This profile covers its focus and how founders can get in front of it in 2026.
- Investment focus
- Consumer & RetailFood & BeverageFashion & Beauty
- Investment stages
- Late Stage
- Location
- Beijing, China
- Team size
- 11-50
- Portfolio companies
- 30+
About Harvest Capital
Founded by Mr. Alan Song Xiangqian in 2007, Harvest Capital focuses on investments in China's consumer retail sector with AUM more than US4bn. Since our establishment, we have been striving to provide operational value add to our portfolio companies and grow with them.
Our mission is to support leading companies in consumer retail sector in China and globally through our investment and operational value add initiatives to create sustainable growth. We strives to invest in companies providing high frequency, value for money, essential consumer products to customers globally. Our vision is to create world-class consumer brands and provide better solutions for daily life enrichment.
Our past investments include Eastroc Beverage (605499. SH), Laiyifen (603777. SH), Amer(603511. SH), Babi Food(605338. SH), Qiaqia Food (002557. SZ), Jiajia Food (002650. SZ), Easyhome (000785. SZ), Meituan (03690. HK), Jinmailang (instant foods), Xiao Guan Tea (China's high-end tea drinks), Home Original Chicken(Chinese fast food chain brand), Wenheyou (urban space innovator), New Pearl Ceramics (ceramics industry) and Didi(leading brand of travel services).
Source: the organization's public company profile.
How to pitch Harvest Capital
The founders who hear back from Harvest Capital lead with traction and a clear ask that matches its stage, not a generic mass email. Build a targeted, verified list, write a personalized note, and track who opens it, all in one place.
Connect with Harvest Capital
About this profile
This profile is part of Round Funded, an investor database and outreach platform for founders. It covers 60,000+ active VCs, angels, family offices and accelerators with verified contacts, lets you send pitches from your own Gmail, and includes a free Data Room for your raise. How this data is built.
Cite this page
Round Funded. "Harvest Capital." Round Funded investor database, updated October 19, 2026.
Stable URL, it will not change: https://www.roundfunded.com/en/vc/harvest-capital
Frequently Asked Questions
What does Harvest Capital invest in?
Harvest Capital focuses on Consumer & Retail, Food & Beverage, and Fashion & Beauty. Match your sector and stage before reaching out, then find similar active investors on Round Funded.
What stage does Harvest Capital invest at?
Harvest Capital focuses on Late Stage rounds. Lead with traction that fits the stage when you reach out.
Is Harvest Capital actively investing?
Yes. Round Funded's research found that Harvest Capital has made a new investment or run a new cohort since 2024. Reach out with a personalized pitch that fits its stage and focus, then track who opens it.
Where is Harvest Capital based?
Harvest Capital is based in Beijing, China. You can reach out from anywhere with a pitch that matches its focus.
How do I contact Harvest Capital?
Unlock a verified email for Harvest Capital and reach out with a personalized pitch on Round Funded. We show only deliverable contacts, so your outreach does not bounce.
What is Round Funded?
Round Funded is an investor database and outreach platform for startup founders. It lists 60,000+ active investors with verified contacts, filtered to recent investment activity, and lets founders send personalized pitches from their own Gmail, track replies, and share a free Data Room. Round+ starts at $99 per month with a 3-day trial.