West Shell

West Shell, Founding Chairman, Investor at GOES (Global Outdoor Emergency Support) is an active investor based in Mill Valley, California. This profile covers what West Shell backs, at which stage, and how founders can reach out in 2026.

Mr. West Shell is a Founding Chairman of GOES. Mr. Shell co-founded and served as Executive Chairman at Conversa Health. Previously, founded Healthline, Conversa, and numerous other successful ventures. He was Chairman and Chief Executive Officer of Healthline Networks for over 8 years delivering health information services to over 100M consumers monthly on behalf of customers such as United Healthcare, Aetna, GE, AARP, IBM, Microsoft, and Elsevier. The company was recently sold for $130M to Summit partners. Prior to joining Healthline, he served as CEO and president of Sapias, a provider of mobile workforce management solutions for large enterprise customers such as Time Warner, ServiceMaster, and Hudson News. From 1997 to 2001, as chairman and CEO of Netcentives, he created e-marketing companies, managing over 50 million consumer relationships on behalf of more than 200 blue chip customers in 10 countries. Within three years the company was generating over $70 million in revenues. He successfully led an IPO and, during his tenure, raised more than $150 million in private and public funds from leading investors to a $3 billion market capitalization. He earlier co-founded and served as managing partner of Pacific Marketing Group, one of the largest independent marketing agencies on the West Coast, which he sold to D'arcy, Masius, Benton, and Bowles. He has also held various product management and marketing positions at Atari, Coopervision, Grey Advertising (P&G), and Johnson & Johnson. He served as Chief Executive Officer at Sapias. He holds BS.

Notable investments

GOES (Global Outdoor Emergency Support)AtariJohnson & JohnsonThe Cooper CompaniesVoxerDemandline.com