Pierson Krass

Pierson Krass, Angel investor in Park City is an active investor based in Park City, Utah. This profile covers what Pierson Krass backs, at which stage, and how founders can reach out in 2026.

Mr. Pierson Krass is a Co-Founder and serves as Managing Partner, Chief Executive Officer at Lunar Solar Group. He is a Co-Founder and serves as Chief Marketing Officer, Chief Operating Officer, President & Board Member at Stay AI. He is a serial entrepreneur and digital marketing expert. Over the last ten years, he has worked in various capacities with more than 100 brands. He focuses on integrated full-funnel strategies that combine the newest technologies with high-impact creativity and the fundamentals of brand marketing. With extensive expertise in paid social, he has overseen the deployment of over $100M in advertising spend across 20 advertising platforms. In 2019, he was recognized on the Forbes 30 Under 30 list for his exceptional DTC work in the Food & Beverage space. In high school, at the age of 15, he worked with outdoor brands such as Salomon, Skullcandy, and Electric Visual to direct, produce, and distribute multiple full-length action sports films. Although one of his films was picked up for international distribution, it was the initial experience of marketing and selling them online that ultimately sparked his obsession with e-commerce. As a freshman at Lehigh University, he founded Krass & Co., a specialty apparel brand. He was able to raise seed money and scale Krass & Co. to $1M annually while a full-time student. After exiting Krass & Co., he served in a variety of interim marketing roles while an Operating Partner at a boutique private equity and advisory firm.