Matthew Larson

Active Investor

Venture Partner (Pre-Seed/Seed) at Underdog Labs

Minneapolis, Minnesota

Matthew Larson, Venture Partner (Pre-Seed/Seed) at Underdog Labs is an active investor based in Minneapolis, Minnesota. This profile covers what Matthew Larson backs, at which stage, and how founders can reach out in 2026.

Mr. Matthew Larson serves as Vice President, Investment Research at LoveToKnow Media. He is an Angel Investor. He serves as Board Observer at Nori. He also serves as a Venture Partner at Underdog Labs. He served as Senior Research Associate at Robert W. Baird & Co. He previously served at Deloitte Consulting. In addition to his role as Venture Partner with David Hehman and Alex Chang at Underdog Labs investing in and advising pre-seed/seed companies, he works in tandem with Howard Love to manage the Love Family Office, which invests across public and private equities, including managing a long-only growth stock portfolio in addition to allocating capital opportunistically to private VC/PE funds and direct early stage investments. He also sits on the Board of Directors for the disruptive laundry care brand, Nori. Before his time with the Love Family Office and Underdog Labs, he was a Senior Analyst at Provenire Capital, a Technology sector-focused long/short hedge fund, and a Vice President covering Retail and Consumer Products companies at Baird, a middle-market investment bank. Earlier in his career, he was a Consultant within Deloitte Consulting's Technology Strategy practice, working primarily with Fortune 50 companies on customer, channel, and growth strategies

Investor type: AngelVCPEInvestor
Stages: Early Stage VenturePre SeedSeed
Invests in: Healthcare & BiotechDigital Health & HealthTechSaaS & EnterpriseConsumer & RetailHardware & Deep TechMarketplace
Location: Minneapolis, Minnesota
Typical check: $250K
Past investments: 8

Notable investments

Pantalones TequilaThe Nori ProjectFloVision SolutionsBrijPantalones Organic TequilaExitHeroKeebler HealthNori, Inc.

How to reach Matthew Larson

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Frequently Asked Questions

What does Matthew Larson invest in?

Matthew Larson invests in Healthcare & Biotech, Digital Health & HealthTech, SaaS & Enterprise and Consumer & Retail, typically at Early Stage Venture, Pre Seed and Seed. Match your sector and stage, then reach out with a personalized pitch.