Jessica Farron, Principal at Short List Capital is an active investor based in San Francisco, California. This profile covers what Jessica Farron backs, at which stage, and how founders can reach out in 2026.
Jessica has over 20 years of experience in digital and retail marketing from start-ups to large corporate brands, including The North Face, Pottery Barn, Piperlime and Banana Republic.
Jessica Farron invests in Consumer & Retail and E-commerce & D2C, typically at Early Stage Venture.
- Investor type
- VC
- Stages
- Early Stage Venture
- Invests in
- Consumer & RetailE-commerce & D2C
- Location
- San Francisco, California
- Typical check
- $500K
How to reach Jessica Farron
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Round Funded. "Jessica Farron." Round Funded investor database, updated November 3, 2026.
Stable URL, it will not change: https://www.roundfunded.com/en/investor/jessica-farron
Frequently Asked Questions
Who is Jessica Farron?
Jessica Farron, Principal at Short List Capital is an active investor based in San Francisco, California. Jessica Farron invests in Consumer & Retail and E-commerce & D2C, typically at Early Stage Venture.
What does Jessica Farron invest in?
Jessica Farron invests in Consumer & Retail and E-commerce & D2C, typically at Early Stage Venture. Match your sector and stage, then reach out with a personalized pitch.
What stage does Jessica Farron invest at?
Jessica Farron typically invests at Early Stage Venture. Lead with traction that fits the stage when you reach out.
What is Jessica Farron's typical check size?
Jessica Farron typically writes checks around $500K. Use it as a signal for whether your raise fits their stage.
How do founders reach investors like this?
Round Funded lists active investors with verified, professional contact details for signed-up founders. Filter by sector, stage and location, then send a personalized pitch from your own inbox.
What is Round Funded?
Round Funded is an investor database and outreach platform for startup founders. It lists 60,000+ active investors with verified contacts, filtered to recent investment activity, and lets founders send personalized pitches from their own Gmail, track replies, and share a free Data Room. Round+ starts at $99 per month with a 3-day trial.