Ben Zifkin

Active Investor

Founder and CEO at WayTrade

Toronto, Ontario

Ben Zifkin, Founder and CEO at WayTrade is an active investor based in Toronto, Ontario. This profile covers what Ben Zifkin backs, at which stage, and how founders can reach out in 2026.

Mr. Ben Zifkin is the Founder and serves as Chief Executive Officer at WayTrade. Mr. Zifkin is an angel investor. He is a repeat entrepreneur with over 20 years of building consumer and B2B businesses in some of the world's most complicated industries. Prior to starting WayTrade, he was the founder and CEO of Hubba, a Goldman Sachs-funded company that was the world's largest B2B marketplace for emerging CPG brands. More recently he oversaw North American operations for Gopuff where he was responsible for a $500M P&L, 5,000+ employees, and 300+ retail and warehouse locations. He has been recognized as an Ernst & Young Entrepreneur of The Year finalist, Toronto Life Top 50 Most Influential, and Top 20 Most Brilliant Tech Innovators. His companies have been named the Canada's Top 20 Most Innovative Companies, Deloitte Fast 50, Profit Magazine Hot 50, and Red Herring's Top 100 in North America.

Investor type: Angel
Stages: Pre SeedSeed
Invests in: Climate & EnergyGaming & EntertainmentMedia & Content
Location: Toronto, Ontario
Typical check: $150K
Past investments: 4

Notable investments

HackerYouLadies Learning CodeHubba (Media and Information Services)The Upside Foundation of Canada

How to reach Ben Zifkin

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Frequently Asked Questions

What does Ben Zifkin invest in?

Ben Zifkin invests in Climate & Energy, Gaming & Entertainment and Media & Content, typically at Pre Seed and Seed. Match your sector and stage, then reach out with a personalized pitch.