Anna Sweeting
Venture investor in London
London, England
Anna Sweeting, Venture investor in London is an active investor based in London, England. This profile covers what Anna Sweeting backs, at which stage, and how founders can reach out in 2026.
Anna Sweeting is the Founder of The Equity Studio. A seasoned entrepreneur and investor, she has spent over 15 years shaping the consumer landscape through her pioneering investment approach, consistently identifying breakout brands early. Her global portfolio has built billions of dollars in enterprise value across wellness, beauty and lifestyle, including category-defining brands such as TRIP, Gisou, Vestiaire Collective, 111Skin, Axel Arigato, Little Spoon and DeMellier. Anna is one of a handful of female investors globally, and the first in London, to have founded and led her own specialist investment funds, in response to a gap she experienced as an operator: the need for capital paired with relevant domain expertise to support scale-up. Earlier in her career she was CEO of British luxury brand LINLEY, leading it through a successful sale. She is a qualified Chartered Accountant, has held over 15 board seats, and began her career in financial markets in C-suite roles.
- Investor type
- VCPEInvestment Partner
- Stages
- SeedSeries ASeries BLate Stage Venture
- Invests in
- Consumer & RetailConsumer Goods (CPG)Fashion & Beauty
- Location
- London, England
- Typical check
- $2M
- Past investments
- 16
Notable investments
JooneBeulah LondonCarbon38TRIPHow to reach Anna Sweeting
Angels and operators like Anna Sweeting reply to specific, personalized notes that show real traction, not mass blasts. Build a verified list, write a note that fits their thesis, and track replies, all on Round Funded.
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Round Funded. "Anna Sweeting." Round Funded investor database, updated September 14, 2026.
Stable URL, it will not change: https://www.roundfunded.com/en/investor/anna-sweeting
Frequently Asked Questions
What does Anna Sweeting invest in?
Anna Sweeting invests in Consumer & Retail, Consumer Goods (CPG) and Fashion & Beauty, typically at Seed, Series A, Series B and Late Stage Venture. Match your sector and stage, then reach out with a personalized pitch.
What stage does Anna Sweeting invest at?
Anna Sweeting typically invests at Seed, Series A, Series B and Late Stage Venture. Lead with traction that fits the stage when you reach out.
What is Anna Sweeting's typical check size?
Anna Sweeting typically writes checks around $2M. Use it as a signal for whether your raise fits their stage.
How do founders reach investors like this?
Round Funded lists active investors with verified, professional contact details for signed-up founders. Filter by sector, stage and location, then send a personalized pitch from your own inbox.
What is Round Funded?
Round Funded is an investor database and outreach platform for startup founders. It lists 60,000+ active investors with verified contacts, filtered to recent investment activity, and lets founders send personalized pitches from their own Gmail, track replies, and share a free Data Room. Round+ starts at $99 per month with a 3-day trial.