Permutive YC 지원서

Summer 2014Active

Permutive은(는) Summer 2014 배치에서 B2B 회사로 Y Combinator를 거쳤습니다. 아래에는 회사의 사업 내용, 창립자, 그리고 실제 YC 양식에 맞춰 재구성한 YC 지원서가 있습니다.

YC 배치: Summer 2014
산업: B2BMarketing
팀 규모: 205
상태: Active
출시됨: 2014

창업자

Joe RootFounder
Tim SprattFounder

Permutive의 사업 내용

As third-party identifiers like the cookie disappear, ad-tech breaks - targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts - privacy safe descriptions of users - which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.

Permutive의 YC 지원서, 재구성됨

Y Combinator 지원

Permutive, Summer 2014 기수. 공개 데이터를 기반으로 작성된 실제 지원 질문.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Permutive

Describe what your company does in 50 characters or less.

Rebuilding data in advertising to protect privacy

What is your company going to make? Please describe your product and what it does or will do.

We build data infrastructure for advertising that moves data processing and management from the cloud onto the user's device. This lets publishers and advertisers use cohorts - privacy-safe user groups - so they can do targeting and measurement without sharing personal identifiers. Our product solves the collapse of traditional ad-tech caused by phasing out third-party cookies.

Where do you live now, and where would the company be based after YC?

We live in London, England, and the company would be based there after YC.

Explain your decision regarding location.

We chose London because the advertising and privacy regulation ecosystem here makes it the right place to build technology that protects user privacy while enabling advertising. We're rooted here and can directly work with local publishers and advertisers who face these problems.

전체 지원서에서 21개의 추가 답변

Founders, Progress, Idea, Equity, Curious, Batch Preference는 전체 버전에 있습니다. 무료 계정을 만들어 YC Insights에서 모든 YC 배치 옆에 열어보세요.

전체 지원 보기

자주 묻는 질문

Permutive의 실제 YC 지원서인가요?

아닙니다. Y Combinator는 제출된 지원서를 비공개로 유지합니다. 이것은 재구성된 것입니다. 실제 YC 양식 질문에 Permutive의 공개 데이터(출시 노트, 창업자 배경, 제품 설명)를 기반으로 답변했습니다. Permutive과 같은 회사가 YC에 어떻게 자신을 소개하는지 보여주며, 그들이 제출한 텍스트는 아닙니다.