Permutive

Application YC di Permutive

Summer 2014Active

Permutive ha partecipato a Y Combinator nel batch Summer 2014 come azienda B2B. Sotto: cosa fa l'azienda, chi l'ha fondata e la sua application a YC, ricostruita domanda per domanda nel form reale di YC.

Batch YC
Summer 2014
Settore
B2BMarketing
Dimensione team
205
Stato
Active
Lanciata
2014

Founder

  • Joe Root
    Joe RootFounder
  • Tim Spratt
    Tim SprattFounder

Cosa fa Permutive

As third-party identifiers like the cookie disappear, ad-tech breaks - targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts - privacy safe descriptions of users - which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.

Application YC di Permutive, ricostruita

Domanda per Y Combinator

Permutive, batch Summer 2014. Le vere domande del form, risposte da dati pubblici.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Permutive

Describe what your company does in 50 characters or less.

Rebuilding data in advertising to protect privacy

What is your company going to make? Please describe your product and what it does or will do.

We build data infrastructure for advertising that moves data processing and management from the cloud onto the user's device. This lets publishers and advertisers use cohorts - privacy-safe user groups - so they can do targeting and measurement without sharing personal identifiers. Our product solves the collapse of traditional ad-tech caused by phasing out third-party cookies.

Where do you live now, and where would the company be based after YC?

We live in London, England, and the company would be based there after YC.

Explain your decision regarding location.

We chose London because the advertising and privacy regulation ecosystem here makes it the right place to build technology that protects user privacy while enabling advertising. We're rooted here and can directly work with local publishers and advertisers who face these problems.

21 risposte in più nell'application completa

Founders, Progress, Idea, Equity, Curious, Batch Preference sono nella versione completa. Crea un account gratuito per aprirla in YC Insights, accanto a ogni altro batch YC.

Domande Frequenti

Questa è l'application YC reale di Permutive?

No. Y Combinator mantiene private le application inviate. Questa è una ricostruzione: le domande del form YC reale, a cui si è risposto usando i dati pubblici di Permutive (note di lancio, background dei founder, descrizione del prodotto). Mostra come un'azienda come Permutive si presenterebbe a YC, non il testo che hanno inviato.

A quale batch YC apparteneva Permutive?

Permutive apparteneva al batch Summer 2014 di Y Combinator.

Chi ha fondato Permutive?

Permutive è stato fondato da Joe Root, Tim Spratt.

Cosa fa Permutive?

Rebuilding data in advertising to protect privacy

Come leggo la ricostruzione completa della application?

Crea un account Round Funded gratuito. La versione completa di 26 risposte della application di Permutive, e di ogni altro batch YC, è in YC Insights.

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