Application YC di Custora

Winter 2011Acquired

Custora ha partecipato a Y Combinator nel batch Winter 2011 come azienda B2B. Sotto: cosa fa l'azienda, chi l'ha fondata e la sua application a YC, ricostruita domanda per domanda nel form reale di YC.

Batch YC: Winter 2011
Settore: B2BAnalytics
Dimensione team: 11
Stato: Acquired
Lanciata: 2012

Founder

Corey PiersonFounder
Jon PospischilFounder

Cosa fa Custora

Custora is an advanced segmentation platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with marketing tools (ESPs, display, Facebook Custom Audiences, Google Customer Match) to help marketers deliver more relevant, meaningful communications. We’re excited to work with some of the leading retail innovators including Teleflora, Bonobos, 7 for All Mankind, and many more retailers spread throughout the world. Our offices are located in the Flatiron district of Manhattan. We work hard, work together, and care deeply about building a meaningful business, collaborative team, and exceptional culture that we’re proud to be a part of. And yes, we're hiring. Check out for details.

Application YC di Custora, ricostruita

Domanda per Y Combinator

Custora, batch Winter 2011. Le vere domande del form, risposte da dati pubblici.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Custora

Describe what your company does in 50 characters or less.

Predictive analytics for e-commerce marketing

What is your company going to make? Please describe your product and what it does or will do.

Custora is an advanced segmentation platform for online retailers. It helps marketers understand individual customer behavior and target campaigns more precisely by integrating customer analytics directly with marketing tools like email service providers and Facebook Custom Audiences.

Where do you live now, and where would the company be based after YC?

We live in New York City, and we plan to base the company here after YC.

Explain your decision regarding location.

New York gives us direct access to major retailers and marketing teams who are our customers. Being close to them helps us build a better product and sales pipeline.

21 risposte in più nell'application completa

Founders, Progress, Idea, Equity, Curious, Batch Preference sono nella versione completa. Crea un account gratuito per aprirla in YC Insights, accanto a ogni altro batch YC.

Vedi domanda completa

Domande Frequenti

Questa è l'application YC reale di Custora?

No. Y Combinator mantiene private le application inviate. Questa è una ricostruzione: le domande del form YC reale, a cui si è risposto usando i dati pubblici di Custora (note di lancio, background dei founder, descrizione del prodotto). Mostra come un'azienda come Custora si presenterebbe a YC, non il testo che hanno inviato.