Optilly/Installmonetizer

Optilly/Installmonetizer YC Application

Winter 2012Inactive

Optilly/Installmonetizer went through Y Combinator in the Winter 2012 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Winter 2012
Industry
B2BMarketing
Team size
11
Status
Inactive
Launched
2011

Founders

  • Vince Mundy
    Vince MundyFounder/CEO
  • Lloyd Jacob
    Lloyd JacobFounder

What Optilly/Installmonetizer does

Optimization of FB ads based on users attributes

Optilly/Installmonetizer's YC application, reconstructed

Y Combinator application

Optilly/Installmonetizer, Winter 2012 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Optilly/Installmonetizer

Describe what your company does in 50 characters or less.

FB ad optimization platform

What is your company going to make? Please describe your product and what it does or will do.

We built a platform that optimizes Facebook ads by analyzing user attributes. It helps marketers adjust their campaigns dynamically to improve targeting and performance, reducing wasted ad spend and improving ROI.

Where do you live now, and where would the company be based after YC?

We live in San Jose, CA, and plan to keep the company based here after YC.

Explain your decision regarding location.

San Jose is the center of our network and talent pool. Being here keeps us close to engineers and marketing customers who use Facebook ads heavily.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Optilly/Installmonetizer YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Optilly/Installmonetizer's public data (launch notes, founder backgrounds, product description). It shows how a company like Optilly/Installmonetizer would present itself to YC, not the text they submitted.

What YC batch was Optilly/Installmonetizer in?

Optilly/Installmonetizer was part of the Y Combinator Winter 2012 batch.

Who founded Optilly/Installmonetizer?

Optilly/Installmonetizer was founded by Vince Mundy, Lloyd Jacob.

What does Optilly/Installmonetizer do?

Fb ad optimization platform

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Optilly/Installmonetizer's application, and every other YC batch, is in YC Insights.

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